Helping Brands Bridge Their Digital Gaps
ABOUT
I´m Victor Madueno, an award-winning business and marketing consultant that helps brands bridge their digital gaps through creative thinking, strategic frameworks and measurable outcomes.
In today's experience economy, there is a gap on tech and digital adoption between consumers and businesses. Those who can bridge this gap faster, seamlessly and without friction are the brands who will win customer's trust, engagement and foremost, their loyalty.
Are you ready to bridge your digital gap?
Digital Transformation
Digital transformation is not about digital, is about processes, people, tech and organizational structures to break silos and increase efficiencies across your business.
Data Transformation
Building your data lake architecture will define the capacity to learn, understand, evaluate and prepare your next best action as a business, brand or organization.
CX Transformation
In an experience economy, customers come first. However, a transformation can't be achieved without understanding your customers needs and behaviors.
Social Transformation
Taking a maturity journey through social media, developing your social media framework to evolve from a social beginner, to a social brand, to a social business.
CASE STUDIES
Your brand does not need to have the biggest budget, but the biggest willingness to bridge this gap.
DAMAN INSURANCE
Business Challenge
Support Daman on their digital and social transformation, from infancy to maturity phase.
Solution
Develop a CX and Social Care strategic framework to map their care maturity
Results
Launch their social care unit reducing TATs from 15 days to 2 days. Reducing their un-responded calls from 30% to 10%, by shifting 1,600 daily queries into social.
PRINGLES
ARABIA
Business Challenge
Drive relevancy for Pringles within the football community, leveraging occasion-marketing.
Solution
Develop a video formula to drive higher impact, increase VTR and completion rates.
Results
9M users reached through DCO.
53% Eng Rate on Twitter (4x Industry rate).
40% VTR on Youtube (3x Industry rate).
2 MENA Digital Awards (Gold & Silver).
DUBAI TOURISM
@VISITDUBAI
Business Challenge
Change people's perception about Dubai through User Generated Content and digital & social experiences.
Solution
Translate the brand positioning from the city of superlatives, to the city of possibilities.
Results
Generated 68M mentions and interactions in a year with our content, and through the #VisitDubai hashtag. Utilizing macro, micro and nano-influencers to drive amplification.
ERADAH
CAPITAL
Business Challenge
Prepare Eradah Capital's new business endeavour for their launch. From inactive to predictive & social business.
Solution
Define for their GTM strategy, a customer experience, social care and social business strategic framework.
Results
Develop the GTM CX. social care and social business strategy, as well as building their tech stake and data architecture to launch the brand in market.
BRANDS I'VE WORKED WITH
TESTIMONIALS
Victor combines great personality with great knowledge and great professionalism. He’s comfortable both in the detail and in presenting strategic recommendations to C-suite. He generates a true sense of teamship and puts the client front and centre. Prompt, responsive and empathetic. I enjoyed working with him and I’d highly recommend him to others.
Richard Hicks
Head of Marketing | Eradah Capital
He is one of the most knowledgeable individuals I have had the pleasure of working with when it comes to the CX journey, digital strategy, & creative execution. He brings to the table, not just mastery of these key topics, but an unmatched entrepreneurial spirit & infectious / visionary leadership. He is truly ahead of the curve when it comes to evolving how brands interact with consumers.
Karim El Sayed
Category Director | Pringles Arabia